“It’s a toxic show with horrible hosts.” That’s the word from Joe Barron, executive vice president in charge of programming at DirecTV.
The company, which has been trying tr re-brand itself with the rise of streaming services, believes this is the best way to keep a solid, happy customer base.
‘Look at Fox News,” said Barron, “while the cable industry in general begins its death throes, this one network has managed to keep its audience and even grow.”
Barron says doing away with shows such as “The View” is the best way to keep DirecTV’s most reliable customers.
“You have to think the way the Boomers think,” he told his coworkers at a symposium on further exploiting an entire generation in the Trump years, “They prefer not to.
They’d rather just turn on the TV and let their favorite personalities do that for them.”
DirecTV has secured a relationship with Fox through 2049.
ABC, however, still has some catching up to do.
It needs to compensate Roseanne for “The Connors,” and hire Gina Carano as an on-the-field commentator for the NFL.
She played in the league for three years as Larry Humbeckler of the Cleveland Browns before they moved to Baltimore.
ABC says it has no plans to cancel its number-one-rated daytime show and will instead “go the way of Sunday Ticket and help the slow death of DirecTV’s archaic platform go the way of the dodo.
For now, it seems the boomers will still have their Fox News, but they may have to miss out on Grey’s Anatomy. Is it worth it?
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