{"id":4022,"date":"2023-10-30T14:54:48","date_gmt":"2023-10-30T13:54:48","guid":{"rendered":"https:\/\/newzdiscover.com\/?p=4022"},"modified":"2023-10-30T14:54:48","modified_gmt":"2023-10-30T13:54:48","slug":"anheuser-busch-ceo-begs-red-state-drinkers-please-drink-our-beer-were-going-broke","status":"publish","type":"post","link":"https:\/\/newzdiscover.com\/?p=4022","title":{"rendered":"Anheuser-Busch CEO Begs Red State Drinkers: \u201cPlease Drink Our Beer, We\u2019re Going Broke\u201d"},"content":{"rendered":"

It\u2019s not often that a company CEO makes a personal plea to customers, particularly those of a brand as established as Bud Light. However, the recent controversies surrounding the beer giant, spearheaded by Anheuser-Busch, have resulted in an unprecedented appeal from the CEO. <\/p>\n

His plea to the red-state drinkers is simple yet disheartening: \u201cPlease drink our beer, we\u2019re going broke.\u201d<\/p>\n

\"\"<\/p>\n

This appeal stems from a tumultuous period for Bud Light, which has seen a massive fallout from its customer base due to marketing missteps that some have dubbed a \u2018woke\u2019 catastrophe. <\/p>\n

The most notorious among these was the ill-conceived Dylan Mulvaney campaign, which turned into a PR disaster. <\/p>\n

The controversy not only led to a large-scale boycott but also resulted in the company throwing out more products than it managed to sell.<\/p>\n

In the wake of this disaster, the CEO\u2019s plea is an attempt to reconnect with a demographic the brand seems to have lost touch with \u2013 the traditionally conservative red-state drinkers. <\/p>\n

With his appeal, the CEO hopes to salvage the sinking ship of Bud Light and navigate it towards more stable waters.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s not often that a company CEO makes a personal plea to customers, particularly those of a brand as established as Bud Light. However, the recent controversies surrounding the beer giant, spearheaded by Anheuser-Busch, have resulted in an unprecedented appeal from the CEO. His plea to the red-state drinkers is simple yet disheartening: \u201cPlease drink […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4022","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/newzdiscover.com\/index.php?rest_route=\/wp\/v2\/posts\/4022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newzdiscover.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newzdiscover.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newzdiscover.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newzdiscover.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4022"}],"version-history":[{"count":1,"href":"https:\/\/newzdiscover.com\/index.php?rest_route=\/wp\/v2\/posts\/4022\/revisions"}],"predecessor-version":[{"id":4024,"href":"https:\/\/newzdiscover.com\/index.php?rest_route=\/wp\/v2\/posts\/4022\/revisions\/4024"}],"wp:attachment":[{"href":"https:\/\/newzdiscover.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newzdiscover.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newzdiscover.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}