{"id":3568,"date":"2023-10-23T21:29:32","date_gmt":"2023-10-23T19:29:32","guid":{"rendered":"https:\/\/newzdiscover.com\/?p=3568"},"modified":"2023-10-23T21:29:32","modified_gmt":"2023-10-23T19:29:32","slug":"car-company-has-been-using-the-same-slogan-for-70-years-but-now-its-offensive","status":"publish","type":"post","link":"https:\/\/newzdiscover.com\/?p=3568","title":{"rendered":"Car Company Has Been Using The Same Slogan For 70 Years, But Now It\u2019s \u201cOffensive\u201d"},"content":{"rendered":"

An outraged mother and her child are calling witness to the offensive language that a for-hire car company uses for the modern fleet. Although the \u201csexist slur\u201d slogan has been in use for seventy-five years, Nicole Van Dijken and her 7-year-old son were momentarily stumped when they saw a car with the phrase \u201cno birds\u201d written across the side of the door.<\/p>\n

When the Australian mom had to figure out what the \u201cno birds\u201d on the door of the car meant and then try to explain it to her young son, she felt that the car service business had gone too far. The car company was called Bayswater Car Rental. They were founded in 1958 in Perth, Australia, and continued to abide by the old ways of the world, which have since been updated to be more inclusive of all people with different backgrounds.<\/p>\n

\"\"<\/p>\n

The company did not use to hire women drivers to drive around their customers. Hence, the no birds sign on the side of the cab. These women were called \u201cbirds\u201d or delivery girls. Instead, Bayswater had customers pick up their own car, so a bird was not the one behind the wheel but the customer themselves.<\/p>\n

When Van Dijken\u2019s son continued to pester her for an answer about the \u201cno birds\u201d slogan on the side of the cab, she did not know how to answer her little boy \u201cbecause this is something that I really do get furious about every time I see it.,\u201d she told ABC Radio Perth\u2019s J o Trilling.<\/p>\n

She added, \u201cIt\u2019s a sexist slur, and I\u2019m now in a position where I need to explain that to my son. Which I did do.\u201d<\/p>\n

According to this one mother, the \u201cno birds\u201d slogan belongs in the \u201cshameful past\u201d of the 1950s and 1960s.<\/p>\n

\u201cIt\u2019s not appropriate to be referring to a woman as a bird, and I don\u2019t know why it\u2019s still on there. I think it\u2019s terrible that they\u2019ve still got it there.\u201d<\/p>\n

The company does not want to change its slogan. Instead, they direct customers who want to learn more about the \u201cno birds\u201d slogan to their website, which states, \u201cThese days having hire cars delivered may seem excessive. But when Bayswater Car Rental started, having \u201cdelivery girls\u201d was a standard extra service in Australia.\u201d<\/p>\n

One man made it clear that he did not want to see the derogatory term on the cabs any longer.<\/p>\n

\u201cBack in the day, we called a girl a bird in a warm, friendly way \u2026 unfortunately I guess it\u2019s not appropriate in this crazy PC world.\u201d<\/p>\n

However, a female said, \u201cThere was a very vocal opposition voiced against this when I was younger, and feminist activism was finding its voice \u2014 even my mother wrote a letter to The West (newspaper) to object to it. I can\u2019t believe they are still getting away with using this slogan.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

An outraged mother and her child are calling witness to the offensive language that a for-hire car company uses for the modern fleet. Although the \u201csexist slur\u201d slogan has been in use for seventy-five years, Nicole Van Dijken and her 7-year-old son were momentarily stumped when they saw a car with the phrase \u201cno birds\u201d […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-3568","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/newzdiscover.com\/index.php?rest_route=\/wp\/v2\/posts\/3568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newzdiscover.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newzdiscover.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newzdiscover.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newzdiscover.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3568"}],"version-history":[{"count":1,"href":"https:\/\/newzdiscover.com\/index.php?rest_route=\/wp\/v2\/posts\/3568\/revisions"}],"predecessor-version":[{"id":3570,"href":"https:\/\/newzdiscover.com\/index.php?rest_route=\/wp\/v2\/posts\/3568\/revisions\/3570"}],"wp:attachment":[{"href":"https:\/\/newzdiscover.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newzdiscover.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newzdiscover.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}